Work with us

We’re building an analytics team to help protect journalism

Gerry Lenfest made history earlier this year with his donation of the Philadelphia newspapers to a new & independent nonprofit foundation. “Of all the things I’ve done, this is the most important,” said Lenfest of the donation, “because of the journalism.”

We are deeply grateful to Mr. Lenfest for his support, but as our publisher Terry Egger will tell you, the hard work is nowhere close to done.

Election night pizza, one of many newsroom traditions you’ll discover after joining our new PMN analytics team. Let’s keep that pizza pile stacked.

We want you to be part of it.

We’re changing how our product and technology groups use data-driven decision making to create delightful and scalable digital experiences that reflect the ethics and trust so critical to American newspaper journalism and our newsroom.

We’re starting with a new analytics team that will champion a data-driven foundation & culture across the enterprise. By the end of the year, we plan to hire a director, a data scientist, an analyst, and an engineer.

We’re starting today with the analyst and the engineer. As an early hire on this team, you will be deeply involved in its direction, and you will have the opportunity to participate in the hiring of a permanent director. We’ve already posted our interview questions, too. Open FTW!

And there’s one more thing I’m excited to tell you about.

Hiring is usually a very one-sided process. We want to give you more agency in making decisions. And really, who  can tell what it’d be like to work together just from an interview?

In lieu of a traditional second round interview, we are stealing a page from Automattic’s playbook and asking candidates to complete a short (and compensated) project with us. If you’re an engineer, maybe you want to build a Slack bot that does something nifty. Or an analyst who wants to dig into how we might grow a section in a certain demographic. The goal is to give you a risk-free look at what the work would entail and spend some quality time collaborating with the folks who would be your colleagues.

If you’re interested, drop me a line, find us in the PhillyDev Slack, or just go ahead and apply already. Here are the job descriptions for the team’s first analyst and engineer. Can’t wait to hear from you.




The end of the beginning full redesign
Today marks the launch of our fully responsive redesign for We’re calling it an “MVP” release — as in minimum viable product — but on a site as large and complex as, even MVP is a pretty big lift.

So it would be easy to see today’s release as the final milestone in a months-long process, and while that’s technically true, it’s also not the whole story. Instead, it would be more accurate to call this the end of the beginning — the start of a continuous cycle of features and functionality enhancements based on user behavior and feedback. (Have an opinion? Share it here.)

Some people will no doubt see this change simply as the unnecessary end of a familiar experience they’ve grown used to. To those folks, we say: We hope you’ll give the new version a chance, and if there’s something we can do to ease the transition and help make the new a habit for you, we’re all ears.

Others will like some of what they see but consider the new version lacking in one way or another. That’s feedback we urgently seek, too. Why? Because it’s better to get something in front of users now and hear loud and clear where we went wrong than to work an extra few weeks or months perfecting something only to find it’s something nobody uses.

We’ll be listening closely to understand where to spend our time and effort. So where we go next, in many ways, is up to you. We do have a few things on the docket already — improved photo galleries and author profile pages, for example — that we couldn’t squeeze into this release. Beyond that, we’re playing it by ear.


Another redesign milestone: Mobile relaunch


Today we are taking the next step in an ongoing redesign process: We’re launching our new design for all smartphone users. To view the new site, simply navigate to on your phone.

Thanks to the feedback you’ve given us during the article page public beta period, we have made many changes to the site. We’ve updated the typography, made images larger, made the site easier to navigate and introduced more opportunities to encounter interesting and relevant news and information.

We’ll follow up this mobile launch with a full relaunch of for all devices in early 2016. As before, we encourage you to share your feedback here.

A few shouts of thanks and congratulations go out to our design partners at HappyCog and SuperFriendly and to the team at Philadelphia Media Network who have gotten us this far. There’s much more to come!


Try our beta article page and tell us what you think

PhillyBetaMainIt’s live! The beta version of our new article page, designed to look great on all devices, is now open to the public. Is it perfect? Hardly—we know there are bugs and room for improvement. Articles are the most important pages on our site and have many complexities. This is our opportunity to get feedback from you and make adjustments based on your comments.

Ready to try the new article page? Start here and follow one of the links to open the beta experience on your device. You can return to the current design at any time by following the “Back to old site” button on the top of any beta article page.

We know from the comments on our stories that readers aren’t shy about sharing their opinions. So don’t disappoint us: Tell us what you like and what you hate about the design, and help us build a better Use the “Share your feedback” link on any new article page to send us comments, questions or bug reports.

This is the just the beginning of a redesign that will roll out across in the coming months. For more on this effort, see our previous post on how we’re laying the groundwork for the “continuous redesign.”

Behind the scenes

Sowing the seeds for the continuous redesign

We know that people come to for the journalism, which represents the combined effort of the largest newsgathering organization in Pennsylvania. But we also know that if the experience doesn’t meet expectations, it doesn’t matter how good the journalism is: People will go elsewhere.

This was top of mind as we set out on a redesign effort for

The goals

We are looking to achieve a number of things in this redesign. A sampling:

  • Work well on all devices: We want to build a product that functions consistently on screens large and small and doesn’t shortchange mobile users.
  • Grow engagement: Our site is full of useful and interesting news and information, some of which doesn’t get the chance it deserves to reach a digital audience. We believe we can fix this.
  • Improve ad experience: We know we have some work to do to optimize ad impact and user experience on, and we think we can do that in a way that adds value for advertisers and users alike.
  • Make money: At the same time, we urgently need to grow digital revenue in order to help sustain our company and the award-winning journalism it produces. This is our balancing act.

But we don’t want to be back here in two years thinking about our next big redesign and preparing to start the process all over again. So we’re setting up this project a little differently.

A phased approach

Think about the last time your favorite news site redesigned: Did it catch you by surprise? Did it feel different or take you longer to find things? Did it take a splash page to explain all the new features? Now consider products like Facebook or Gmail: Can you even remember the last time they were redesigned?

What I’m talking about is the difference between redesigns in the traditional sense — months- (or years-) long efforts with a big reveal (and a big leap of faith) at the end — and continuous, small changes that through testing and observation over time yield better results with less disruption to the user.

We’re looking to take some inspiration from what leading digital players have done by rolling out our redesign in stages and then continuing to evolve it after it’s launched.

But we have to start somewhere, so we’re going to tackle the article page first. Why? Because this is where visitors to our site spend the largest amount of time. It’s the destination, and we want it to shine.

From here the process looks something like this:

  • Article page beta: In the next couple of weeks we’ll be launching a public beta of the new article page. If you want to try it, you’ll need to opt in via a link we’ll post on this blog.
  • Mobile site relaunch: By the end of the year, you’ll see the new design replace the current site.
  • Full relaunch: In early 2016, we aim to roll out the redesign on
  • Continuous improvement: Relaunch is only the beginning of an ongoing cycle of listening and fine-tuning.

Always be redesigning

Throughout the process we’ll be seeking feedback and incorporating this feedback into the site. We know we’ll make mistakes, and we hope that introducing changes gradually and listening to users along the way will reduce the number and impact of these mistakes.

I tell colleagues that if we get this right, it could be the last redesign we do. That’s probably overly optimistic, but it’s definitely an aspiration.

Through this effort and our collaboration with two world-class locally-based design partners — Happy Cog and Superfriendly — we are building the necessary skills and product culture to begin a continuous design process that we hope will take us far.

We know that users’ expectations are not standing still, so neither can we.


Introducing the new Philly Sports Now app for iPhone

We are proud to introduce Philly Sports Now, our brand new sports app for iPhone. With the Philly sports fan in mind, we set out to design an app that delivers the very best of our award-winning journalism in a format that ensures you never miss a post on your favorite Philly team.

The customizable home feed keeps Philly sports fans up to date with all the latest news. Detail views for individual sports provide stats, scores and more.

This first version is only the beginning. We are asking users to play with the app and share feedback using the form below. We’ll be adding functionality and new features in the coming months, and we want to know what you think of the app and how we can make it better.

Philly Sports Now splash page

Philly Sports Now main streamPhilly Sports Now Sixers article


We’re teaming up with Happy Cog + SuperFriendly

We aim to offer a great news experience wherever our users are — which, increasingly, is on mobile devices. That’s a key reason why we’re setting out to redesign We want the site to be as complete and full-featured on your smartphone as it is on your PC. (And we’re going to make it look and work better on all devices while we’re at it.)

Redesigning a website as complex as in a legacy-media organization such as ours is no easy task. We knew we’d need some outside help for this heavy lift, and we wanted a partner we could learn a lot from in the process.

We spoke with a number of accomplished web design firms from across the country, but in the end we found the best fit right here in our backyard. We’ve chosen to collaborate with two Philadelphia-area companies over the coming months on the redesign of Happy Cog, a longstanding leader in digital design, and SuperFriendly, an innovative design studio led by Dan Mall.

I’m excited to see what these two groups bring to this effort, and I promise we’ll keep you posted on our progress and give you opportunities to share feedback here at (Meanwhile, feel free to take our survey and let us know what you think about today. And if you want to join our digital product and technology teams and contribute from the inside, check out these newly posted jobs.)

More information on our collaboration with Happy Cog and SuperFriendly is available in this press release.